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  1. #31
    Tech Ubër-Dominus Avatar de Jorge-Vieira
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    Temos de nos lembrar que a Apple neste momento é uma empresa da moda, segue tendencias, dita tendencias, ter um aparelho da Apple é sinal de estatuto, coisa que não se passa com as outras marcas, um pouco ao estilo do que era a Nokia antigamente.

    Se a Apple neste momento colocar uma simples pedra com o seu logotipo, aquilo vende!!!

    A Apple pode não inventar muita coisa, mas pega naquilo que os outros inventaram ou que já existe, aperfeiçoa, faz sucessos e bate recordes.

    Enquanto os outros se preocupam com especificações todas XPTO, a Apple procura dar o melhor, penso que aqui está a diferença, embora os produtos da Apple não sejam para todos, devido aos elevados preços, o que é certo é que a cada novo lançamento de um produto novo é acampamentos semanas antes em frente ás lojas.
    http://www.portugal-tech.pt/image.php?type=sigpic&userid=566&dateline=1384876765

  2. #32
    Tech Mestre
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    O Problema e' que a malta so faz contas ao custo final do producto mas existe um todo por trás que pouca gente se lembra!

    Porque e' que o One plus one e' barato? eu explico:
    (valores de exemplo claro)

    custo produção+material: 140$
    custo marketing: 20$
    lucro: 120$
    preço final: 280$

    Causa: e' barato, mas ninguém conhece!

    Iphone:
    custo produção + material: 200$
    custo marketing: 350$
    lucro: 200$
    preço final: 750$

    Causa: e' caro mas todo o mundo conhece e quer ter um, pois jogadores da bola, malta da musica, moda e afins têm tb!

    o que interessa e' que iphone e' hoje em dia conhecido em todo o mundo, o one plus one e' conhecido por alguns e até á bem pouco tempo comprado so por convite....

    tudo isto faz diferença...
    O one plus one pode ser e e' estupendo, mas não vende.. não existe para 98% das pessoas que querem um smartphone pois ninguém o conhece.

    Isto acontece o mesmo com os Beats... e' mais um artigo de moda do que outra coisa...

    No entanto estatuto do iphone e' mais nos States e em PT pois aqui qq criança com 10 anos tem um pois são oferecidos nos contractos que a malta faz
    Já na Alemanha e' assim, qq um tem um topo de gama pois pagas apenas 1€ ou 100€ + 2 anos de contracto e já ta

  3. #33
    Tech Bencher Avatar de reiszink
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    Contas bem feitas, usar Apple até não é tão caro como isso. Quem renovar frequentemente o material, acaba por desperdiçar menos dinheiro, do que em muitas outras marcas.

    Tenho um exemplo bem concreto, tive um Xperia Z durante 18 meses, custou-me 600€ e ao final desse tempo nem por 200€ o consegui vender. Um iPhone recentemente lançado custa 700€ e ao final de 2 anos, ainda se vende com facilidade por 400€/450€, dependendo do estado geral.

    Ou seja, com o Xperia Z perde-se à volta dos 400€, enquanto que com um iPhone, variaria entre os 250€/300€. São estas contas que muita gente não se lembra de fazer. Chamam de ricos a quem tem iPhone, quando na realidade, muito do pessoal que tem smartphones de topo Android anda a gastar bem mais dinheiro.
    Intel i7 5820K - ASRock X99M Killer - 16GB G.Skill DDR4 - Gigabyte GTX 980Ti G1 - Plextor M6e 256GB + Samsung 850 EVO 500GB - Corsair H110 - EVGA G3 750W - Acer 27" 144Hz IPS - Zowie EC2-A - Filco Majestouch 2 TKL - HyperX Cloud II Pro

  4. #34
    Tech Ubër-Dominus Avatar de Jorge-Vieira
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    Apple a trillian dollar company -- myth debunked



    Why is the Tame Press talking up Apple value?

    The Tame Apple Press is trying to talk up the value of a peddler of overpriced toys and is pretending that it is actually news.

    The goal of the campaign is to make Apple the world's first trillion dollar company, without actually having to make an original product.
    A fake story is being repeated claiming that the Apple watch will be such a success that Apple's share value will jump from $127 to $180. If that happens then Apple will be worth a trillion dollars instead of its current $744 billion
    It adds that Wall Street analysts are certain that this will happen.
    Of course if you invest in the share market, you will think that Apple shares are hugely undervalued now and hope to cash in. This will artificially push up the share price.
    But the information is not actually true. In fact most Wall Street investors are getting out of Apple. The thought is that even if the watch was super-successful it is not going to cover for the fact that interest in tablets and smartphones is falling.
    So what was the source for all these industry analysts? Well it turns out that there was only one Cantor Fitzgerald. In a note sent out to investors, one of the firm's analysts, Brian White, stated that Apple's share price could soon jump to $180, a step up from its current $127 price tag.
    However White mentioned the watch but his enthusiasm was not that high. In fact he talked about things being dependant on how Apple did in China.
    "Also, we believe Apple's iPhone portfolio and position in China have never been stronger. Finally, Apple has shown its commitment to returning cash to shareholders, and we expect more in April," said White.
    White has a long history of being bullish on Apple and constantly says that the share price will go up – even when it didn't.
    White's claims have too many what ifs. For example it depends on the iWatch selling nearly five times more than most sane people would suggest.
    It also requires Apple to do well in China. I have written before about how Apple has not been doing as well in China as its hype suggests.
    Already the Chinese government has started to investigate whether Apple's products are a security risk.
    Apple also faces both local and global competition in China, all eager to profit from sales in the world's most populous nation.
    According to researchers from Canalys, Apple has to beat Samsung, which is about to make a big come back and then Chinese companies Xiaomi and Huawei.
    Apple's watch is also way behind what is available in the market and signs from the US suggest it might not be that popular.
    If the smartwatch is a failure, or China gets too messy Apple's share price will plummet and not go up.
    Apple's default position for moderate success is the $100 it hit last October, before it was clear that the new iPhone would be a success. That success followed by a failure in China, or with Apple Watch, could drive the price back there -- unless the Tame Apple Press can continue to talk it up.

    Noticia:
    http://www.fudzilla.com/news/37349-a...-myth-debunked
    http://www.portugal-tech.pt/image.php?type=sigpic&userid=566&dateline=1384876765

  5. #35
    Tech Ubër-Dominus Avatar de Jorge-Vieira
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    Tech industry dominates most valued brands by billions





    The force is strong with the tech industry. Forbes' coveted list of the top 25 most valued brands was dominated by major technology companies like Apple, Microsoft, IBM, Google, Intel, Samsung, Cisco, SAP, Oracle, AT&T and Verizon. The combined valuation of these businesses reaches $436.4 billion. The rest of the list, filled with food, retail and car companies, came to $375.5 billion.
    Apple (again) topped Forbes' list with a $104.3 billion valuation and 20% growth. We aren't surprised; Apple posted record sales for the iPhone 5S and 6, alongside increased distribution of their Mac computer line. Apple's wealth is so great that they could bail out Greece from its debt crisis -- twice.
    Microsoft came in second at a $56.7 billion valuation that's only slightly over half of Apple's. Microsoft's capital has remained stagnant in the last three years, leading to thousands of layoffs and a push to become a relevant innovator through Windows 10 and products like HoloLens.
    IBM was listed -- above Google -- at number four with a valuation of $50.7 billion. IBM faced tough odds during the 1990's dot-com bubble, but has since regained its prestige as one of the wealthiest companies on Earth. IBM manages thousands of valuable patents while pioneering artificial intelligence and new computing technologies, such as neurosynaptic chips.

    Intel, valued at $30.9 billion, was the only tech company on the list that declined. Traditionally a chip maker for PCs, Intel has had no trouble staying ahead of AMD, but has struggled to gain a strong foothold in the rapidly growing mobile computing market where ARM-based chips from the likes of Qualcomm, Samsung and others have taken the lead.
    While Forbes' report paints a favorable picture for the tech sector, things aren't going as smoothly for everyone in its ever-changing landscape. As we've noted, PC sales have dropped for established brands like Acer, while other financial woes might still be ahead if venture capitalists like Tallat Mahmood are right in their prediction that we're in another tech bubble that's about to burst.
    Noticia:
    http://www.techspot.com/news/61369-t...-billions.html


    E a Apple continua a ser a marca mais valiosa.
    http://www.portugal-tech.pt/image.php?type=sigpic&userid=566&dateline=1384876765

  6. #36
    Tech Mestre
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    Boa tarde,

    Apesar de andarem em momentos de popularidade bastante diferentes Microsoft e Apple fazem imprimir dinheiro como ninguém. Incrível como uma marca que está num mau momento como a Microsoft perante o público em geral ainda faz tanto mas tanto dinheiro. A Apple nos seus dias maus estava quase na bancarrota e curiosamente foi a amiga Microsoft que a impediu de falir mesmo. Se a Microsoft num momento mau faz tanto dinheiro e vale tanto dinheiro, imagine-se num momento bom.

    Cumprimentos.

 

 
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