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Winjer
15-03-13, 15:58
PS4 not worth the cost, says Nvidia - GameSpot.com (http://www.gamespot.com/news/ps4-not-worth-the-cost-says-nvidia-6405300)




"I'm sure there was a negotiation that went on," Tony Tamasi, Senior VP of content and technology at Nvidia told GameSpot, "and we came to the conclusion that we didn't want to do the business at the price those guys were willing to pay."

"Having been through the original Xbox and PS3, we understand the economics of [console development] and the tradeoffs."

Announced by Sony earlier this month, the upcoming PS4 is powered by rival chip-maker AMD. The company is also strongly rumoured to be behind the hardware of the next Xbox, but Nvidia does not appear to be troubled by the loss.

"We're building a whole bunch of stuff," continued Tamasi, "and we had to look at console business as an opportunity cost. If we say, did a console, what other piece of our business would we put on hold to chase after that?"

"In the end, you only have so many engineers and so much capability, and if you're going to go off and do chips for Sony or Microsoft, then that's probably a chip that you're not doing for some other portion of your business. And at least in the case of Sony and Nvidia, in terms of PS4, AMD has the business and Nvidia doesn't. We'll see how that plays out from a business perspective I guess. It's clearly not a technology thing."

AMD will be hoping that its PS4 business pays off, having recently fallen on hard times. Earlier this week it sold its Austin-based HQ for $164 million to raise cash, while a leading analyst called it "un-investable" following an operating loss of $131 million in its quarterly earnings report.

Y2000k
16-03-13, 11:38
Realmente até me admirei quando vi que a PS4 era AMD, está explicado

Winjer
16-03-13, 11:46
Se calhar o motivo de a nVidia não fazer a PS4 foi porque os criadores de jogos querem uma consola muito parecido com PC, o que iria implicar um CPU X86, algo que a nVidia não tem.

Sony: Developers wanted the PS4 to be PC-like - The Tech Report (http://techreport.com/news/24508/sony-developers-wanted-the-ps4-to-be-pc-like)


The last major console to feature an x86 processor was the original Xbox, which came out all the way back in 2001. Since then, RISC processors have been the norm, both in set-top systems and in handhelds. So, why did Sony resurrect x86 in the console world by choosing an AMD APU to power the PlayStation 4?

Simple: it's what game developers wanted.

So says Michael Denny, the VP of Sony's Worldwide Studios, who spoke to the UK edition of the Official PlayStation Magazine this week. Here's a snippet from the interview:

The answer came when I asked if the choice to go with ‘off the shelf’ PC components, rather than another custom PlayStation chip, was a matter of economy as much as strategy? “I think the main reason behind it is that’s what the development community wanted,” Denny replied. “That’s what the development community want in terms of ease of development and making the best games they possibly can.”
That's quite a turnaround for Sony, given the steep learning curve it imposed with the PS3's Cell processor. Negative developer feedback about that decision apparently impacted Sony's decision-making this time around. Denny told the PlayStation mag, "That's certainly one of the points of feedback that developers had in when we were discussing in the early days of what PlayStation 4 architecture should be."

You might recall the concerns developers voiced around the time the PS3 came out. Speaking to G4 in May 2006, John Carmack said bluntly that Sony had made a mistake in choosing the Cell chip. He explained, "Microsoft chose to have symmetrical CPUs, have less of them, but you can program them all the same. . . . [The Cell] is asymmetric, where you have one processor with dual threads that are symmetric on there where you do most of you work—but then anything you want to spin off to the cells, you have to break up into these small nuggets of work, and use a different compiler, a different tool chain for it."

Epic's Tim Sweeney chimed in a few months later. According to GamaSutra, he told an audience at the Tokyo Game Show that taking full advantage of the Cell "required about 5 times as much cost and development time than single-core [processor]."

Hopefully, tapping into the PlayStation 4's custom AMD APU will be more straightforward. We learned last month that the chip will have eight identical x86 cores based on AMD's Jaguar architecture. Heavy multithreading will still be required, though. Jaguar is a low-power design, so the individual cores will be less powerful than those in a modern gaming PC.