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Jorge-Vieira
05-07-15, 16:18
Why Sony Will Never Completely Move Out Of The Mobile Business?

Despite releasing aesthetically appealing handsets that are only matched with its smartphone camera sensor’s prowess, Sony seems to be having a hard time reporting profitability in its mobile segment. With rising Chinese smartphone companies, the situation is getting far from easy for the Japanese tech firm. However, contrary to popular belief, we believe there are some reasons why Sony will not completely remove itself from the mobile industry.
http://cdn4.wccftech.com/wp-content/uploads/2015/07/sony-635x335.png (http://cdn4.wccftech.com/wp-content/uploads/2015/07/sony.png)
Sony Is Still The Dominating Firm In The Smartphone Camera Sensor Race According to latest reports, Sony has revealed its intentions to recover its business over the next three years. While doing that, the company also reported a staggering loss of $2.1 billion for the fiscal year ending March 31. However, the aforementioned figure is only related to its smartphone sales. The company currently has the highest market share in the camera sensor business (http://wccftech.com/sony-20-iphone-6-sold/). Take a look at Sony’s smartphone camera sensor market share, when compared to some others below.
http://cdn2.wccftech.com/wp-content/uploads/2015/07/aada-635x357.jpg (http://cdn.wccftech.com/wp-content/uploads/2015/07/aada.jpg)
According to latest statistics, the company is able to make approximately $20 with each iPhone sold. Infact, BGR reports that Apple was able to sell over 73 million iPhones (http://bgr.com/2015/01/26/iphone-6-vs-iphone-6-plus-vs-iphone-5s-sales/) during Q4, 2014. If our math is correct, then Sony was able to rake in $1.46 billion USD from just iPhone sales and remember; the Cupertino tech giant is not the only company which incorporates Sony’s camera sensors.
Sony Will Be Focusing All Of Its Efforts On Producing Ever Better Camera Sensors Only recently, Sony announced that it was going to raise an additional $4 billion through the issuing of new stock (http://wccftech.com/sony-to-raise-4-billion-usd/). The capital would later on be invested in releasing much better camera sensor tech, since there will always be smartphone camera enthusiasts looking to get the most out of their mobile devices. According to the company’s Chief Portfolio Manager of Commons Asset Management, Takatoshi Itoshima:

“It’s positive that it is investing in the sensor business which is seen promising. But short-term investors may question the strength of its balance sheet, or wonder whether the company could’ve slashed more of its businesses before raising money from the market.”

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http://cdn2.wccftech.com/wp-content/uploads/2015/07/samsung-stable-camera-sensor.jpg (http://cdn2.wccftech.com/wp-content/uploads/2015/07/samsung-stable-camera-sensor.jpg)
Additionally, Tomoyuki Suzuki, who is the head of Sony’s device solutions business, has said that due to inflated demand, expected sensor sales will grow by nearly a quarter to 550 billion yen ($4.48 billion USD) in the year ending March (2016). As far as camera sensors go, the company is doing very well in this particular front.
Sony Makes Its Flagship Handsets Very Easy To Teardown, Making Them Easy To Repair Or Replace Damaged Or Defective Components While most handsets like HTC One M9 incorporate shortcuts (http://wccftech.com/ifixits-verdict-of-htc-one-m9-low-repair-score-and-qc-issues/) to make all the components inside the them stick together, Sony has surprisingly made the teardown process for its Xperia Z3+ and Xperia Z4 very simple (http://wccftech.com/ifixits-verdict-of-htc-one-m9-low-repair-score-and-qc-issues/). There is very helpful for those who want to receive a replacement for their handset, or want to get it repaired without having to witness the cheaper ways of having a smartphone assembled. While most companies would employ shortcuts in raising the total profit margin, Sony is one such company that actually does it right, despite some other shortcomings of its flagship handsets.
With the latest leak suggesting that Sony Xperia Z5 is expected to feature a Snapdragon 820 (http://wccftech.com/xperia-z5-sony-leak-snapdragon-820-september/), coupled with 4 GB of RAM and a 4,500 mAh battery, the company is still refusing to give up on its mobile devices. While there is little the company can do in the face of overwhelming competition, Sony’s expertise in the smartphone camera sensor market share is exactly what will keep the company alive. Thoughts? Let us know what you think in the comments section below.







Noticia:
http://wccftech.com/sony-smartphone-camera-sensor-business/#ixzz3f2BLEHQV

Sardo
07-07-15, 01:48
Os entradas de gama da Sony (E4 e E4 LTE) estão modelos muito interessantes, sendo que o mesmo se passa com os flagships. O problema continua a ser a gama média que deixa bastante a desejar. Isto parecendo que não, trás má fama à marca. As gerações anteriores da gama E a meu ver também contribuíram para isso. Se a Sony atinasse com a gama média e apostasse um pouco no marketing não flagship era bem capaz de dar à volta à situação.

Jorge-Vieira
07-07-15, 16:44
Sony will keep making smartphones

http://www.fudzilla.com/media/k2/items/cache/189bbc8e1b36f8d5cc81004fe0c7f5e0_L.jpg (http://www.fudzilla.com/media/k2/items/cache/189bbc8e1b36f8d5cc81004fe0c7f5e0_XL.jpg)

Forget the rumours
Despite some pretty strong rumours to the contrary, Sony has said that it will keep making smartphones, despite not being able to make much dosh on them.


Hiroki Totoki, the CEO and President of Sony Mobile, has given the strongest indication yet that Sony will never leave the smartphone market.
The rumours were started in February by Apple’s favour news agency Reuters and it quoted Sony CEO Kazuo Hirai saying he would not "rule out considering an exit strategy" for the smartphone and struggling TV divisions.
At the time it made sense. Sony was losing a lot of money in its smartphone department and Reuters was taken a little more seriously when it reported on Jobs’ Mob rivals.
However now Totoki is stating in no uncertain terms that Sony "will never ever sell or exit from the current mobile business".
In an interview with ArabianBusiness.com, Totoki explained why Sony would never ditch mobile: "Smartphones are completely connected to other devices, also connected to people's lives - deeply... We're heading to the IoT [Internet of Things] era and have to produce a number of new categories of products in this world, otherwise we could lose out on a very important business domain".



Noticia:
http://www.fudzilla.com/news/38165-sony-will-keep-making-smartphones

Sardo
21-07-15, 14:08
Também me parece pouco provável. A Sony não pode viver à custa da PlaySation. Retirarem-se deste tipo de mercados torna dar a volta ainda mais complicado.

No entretanto:

Sony working on new Android software concept to revive Xperia smartphones

http://m.androidcentral.com/sony-working-new-android-software-concept-revive-xperia-smartphones

Estes ainda perceberam que é a gama média a resolver os seus problemas e não os face liftings.

Jorge-Vieira
06-09-15, 08:26
Sony CEO says company to invest €1.5B in sensor business

http://www.fudzilla.com/media/k2/items/cache/027046e69438b1fa34005798ea129094_L.jpg (http://www.fudzilla.com/media/k2/items/cache/027046e69438b1fa34005798ea129094_XL.jpg)

Five times more than last year
Sony CEO spoke about the company's super successful digital sensor business and he mentioned that most of the images you see today on social networks and broader use Sony image sensors. Yes iPhone 6 uses one too.

Mr Hirai said that this fiscal year Sony is investing 1.5 billion Euro, five times what they invested last year. They want to meet the increasing demand for high end image sensors in the smartphone market. We heard that there was shortage of the high end sensors this year, as most vendors want to get their hands on them. They make phone photos rather great in the nice lighting environment. Good sensor helps you create great photos with your phone.
Sony CEO said:

“We have seen a significant growth within imaging sensor business. Many popular brands, as you know, have Sony sensor inside their smartphones and digital imaging devices. “
He didn’t mention that your bellowed iPhone 6 and many before that device have the Sony Sensor. iPhone 6S is expected to have much better iSight camera with Sony imaging sensor too. Kazuo didn’t mention that LG G4 and all Samsung Galaxy S6, Note and top of the line use Sony sensor.
Most of the Chinese mobile phone giants including Xiami and Meizu, ZTE, Huawei also have Sony sensor. Many Sony phones use Sony sensor too, including Z4 and Z4 compact and now Z5 line too. Sony Exmore is the name of the sensor and it ends up in most of the high end phones today. The dedicated investment means that your phone selfies will become even better over the next few years as the demand is exceptionally big and people like their phone cameras a little bit too much for our taste.
It looks like that Sony is in great shape when it comes to the image sensor group and the company is continuing to innovate. The end result are the pictures that are great for everyday use.




Noticia:
http://www.fudzilla.com/news/mobile/38666-sony-ceo-says-company-invest-1-5b-to-sensor-business