Sony tem uma probabilidade de falência de 78.49% a 2 anos

[Jorge-Vieira]

Sony To Raise $4 Billion USD; Invest All Of Them In Camera Sensors

Despite the fact that Japanese tech company Sony has a commanding lead in the smartphone camera sensor market share, the firm has been facing a difficult time when the growth of its smartphone business is concerned. Since Sony is well known to manufacturers for its dexterity in smartphone camera sensor tech, the company will be taking advantage of this by issuing new shares in approximately 26 years. With this move, the company plans on increasing the amount of capital it needs in order to dig deep in to camera sensor technology.

Sony Expects To Raise $2.62 Billion From A Public Stock Offering, Followed By A Further $1.38 Billion

According to Yahoo Finance, the amount of money that is going to be raised by the company is equivalent to 10 percent of the company’s total value. However, it can clearly be seen that the company’s CEO, Kazuo Hirai, is giving the camera sensor business the highest priority in order to steer Sony in to calmer waters. The company has failed to gain a significant market share in mobile devices due to being hammered by large corporations such as Apple and Samsung, along with Chinese smartphone makers that price their products at a very affordable range.
The company said in a statement that:

“In addition to securing funds for active and concentrated investment in businesses that are driving growth. Sony … aims to secure its ability to make future further investment.”

While investors fear that the new stock will dilute per-share earnings, the company’s market value has actually doubled, and it was reported in June 2014, that the company was worth $35 billion.





According to Takatoshi Itoshima, who is the Chief Portfolio Manager Commons Asset Management states that:

“It’s positive that it is investing in the sensor business which is seen promising. But short-term investors may question the strength of its balance sheet, or wonder whether the company could’ve slashed more of its businesses before raising money from the market.”

Right now, demand for camera sensors is so high that Sony is unable to meet the quota. That being said, Tomoyuki Suzuki, who is the head of Sony’s device solutions business, has stated that he expected sensor sales to grow by nearly a quarter to 550 billion yen in the year ending March.
Additionally, the company has also not been performing in the TV business, and is expected to lose around 6 percent of this particular business. Despite its losses, Sony is aiming for the heavens and with the amount of investment that it will be able to accumulate, we expect the company to bring about new camera sensor tech sporting new image and video capturing prowess in the near future.
Image source: Xperia Z1 Overview Waterproof

Noticia:
http://wccftech.com/sony-to-raise-4-...#ixzz3eZrMO0WM

[Sardo]

É o que eles sabem fazer bem. Basicamente tudo o que é Android com câmara decente tem vindo com sensores Sony.

[Dape_1904]

Pois eu não sei se a Sony não deixa de vez o negócio dos smartphones também além do dos PC's para passar a fazer apenas sensores e coisas do género. Nos smartphones a Sony tem acumulado prejuízos estupidos. Se a dos PC's era muitos milhões de prejuízo então venderam. Não sei se não será o mesmo com os smartphones... E as TVs...

[Jorge-Vieira]

Sony Japan launches First Flight crowd-funding site

Sony Japan is dipping its feet into the crowd-funding waters, launching a new site - First Flight - to generate cash and gauge demand for devices designed by its employees.

While Sony is no stranger to crowd-funding, the art of promising to create products that don't yet exist by getting a bunch of individuals to stump up pre-orders through the promise of various added-value 'rewards,' the launch of First Flight marks a shift in the company's approach from using third-party services to bringing the whole funding system in-house - meaning it can keep a bigger chunk of the proceeds, naturally.

Based on the Kickstarter model of requiring a project to raise a certain amount of money within a limited time period or no cash changes hands, First Flight's initial campaign is for a customisable remote control based on a low-power electrophoretic e-paper display. Similar to Logitech's existing Harmony family, the Huis offers to ability to learn codes from various remote controls - including from non-Sony products - in order to replace multiple remotes with a single unit.

Designed as part of Sony's regular entrepreneurship programme, the Huis remote needs to raise ¥5 million (around £26,000) in the next 50 days in order to reach production; with 102 backers, the campaign is already more than half-way to its goal. If successful, the Huis would join other Sony products that have been produced as a result of crowd-funding campaigns including the FES smartwatch and MESH modular electronics kit.

First Flight is available exclusively in Japan, and thus far Sony has not announced any plans to launch similar sites in other countries.

Noticia:
http://www.bit-tech.net/news/hardwar...first-flight/1

[Jorge-Vieira]

Sony buys up Toshiba's image sensor fab for $155 million

Amid recent financial woes and scandals, Japanese electronics company Toshiba today announced that it has sold its image sensor business to Sony for 19 billion yen ($155 million).

Starting in April 2016, Sony will take over Toshiba's semiconductor fabrication facility in Oita, Japan, which can ship up to 12,500 300mm wafers a month. Along with the Oita facility, Sony will take in all equipment and 1,100 employees who will now operate under Sony's own Semiconductor Corporation. The facility will focus "primarily for manufacturing CMOS image sensors."

This move sees Toshiba effectively pull out of the image sensor market. Negotiations for the takeover started back in October, and Nikkei notes that Toshiba turned right to Sony due to past business.

"Toshiba has little choice but to carry out a sweeping reorganization of its presence in semiconductors. It has turned to Sony, which once sold a portion of its semiconductor operations in Nagasaki to Toshiba, only to buy it back later."

With Toshiba's Oita facility under its belt, Sony has considerably bolstered its profitable image sensor presence. Sony's high-grade image sensors make up almost 40% of the smartphone market, and can be found in everything from Apple's iPhones to Samsung's Galaxy line.

Noticia:
http://www.tweaktown.com/news/48787/...ion/index.html

[Jorge-Vieira]

Sony to acquire Altair Semiconductor to bolster IoT ambitions

Sony Corp. has reached an agreement to acquire Israel-based chipmaker Altair Semiconductor for $212 million, positioning itself to become a serious player in the rapidly approaching Internet of Things era. Altair was founded in 2005 by Oded Melamed, Yigal Bitran and Eran Eshed, all former Texas Instruments executives. The company specializes in chip technology and software related to 4G LTE. Its chips are said to be known for their high performance, low power consumption and competitive cost.
The Japanese electronics maker said in a press release that it will continue to expand Altair's existing business as well as move forward with research on and development of new sensing technologies.
Sony is in a good position to do just that. Late last year, the company spun off its image sensor business into a separate entity known as Sony Semiconductor Corporation in a bid to encourage underperforming divisions to step their game up. A couple of months later, Sony acquired Toshiba's image sensor business for around $155 million, further extending its dominance over the industry.
Sony said that by combining its image sensors and global navigation satellite system (GNSS) with Altair's chip technology, they hope to develop a new breed of cellular-connected, sensing component devices... or in other words, IoT devices with 4G LTE connectivity (and cameras?).
The acquisition is expected to be complete by early next month.

Noticia:
http://www.techspot.com/news/63613-s...ambitions.html

[Jorge-Vieira]

Games move Sony foward

Make up for poor image censors and mobile phone sales
Sonyis seeing a turnaround which is based on its games business – something you would not have expected a year or two ago.

The company reported quarterly profit that beat market estimates as the outfit cost cuts in its flagging mobile business amd made a pile on games to offset a fall in sales of the image sensors that had led the company's turnaround last year.
October-December operating profit rose 11 percent from a year earlier to 202.1 $1.68 billion, beating the average $1.44 billion forecast by Wall Street.
Cost cuts and strong sales of PlayStation 4 games and image sensors used in smartphones helped a turnaround at the Japanese manufacturer over the past year.
Sony said quarterly sales of devices, including image sensors, fell 13 percent from a year earlier. The segment, also hit by weak battery sales, booked a loss of $967 million compared with a profit in the previous year.
The company maintained its outlook for full-year operating profit to grow to $2.64 billion.

Noticia:
http://www.fudzilla.com/news/39818-g...ve-sony-foward

[Enzo]

Já ouvi isso há uns 5 anos atrás. E eles continuam cá. E acredito que vão estar muito tempo por cá.