TAG Heuer Smartwatch

[Jorge-Vieira]

Intel inside flagship luxury Swiss watch

TAG Heuer for $1500

Traditional luxury Swiss watchmaker TAG Heuer has announced its $1500 smartwatch which is a victory for Intel.

The watch itself is significant because it is an indication that traditional watchmakers will have to provide some sort of smartwatches. But what is interesting from a technology angle is that it is a coup for Intel’s Internet of Things.
The TAG Heuer Connected watch has an Intel Atom Z34xx SOC which has a peak frequency of 1.6GHz but TAG Heuer notes that the nominal frequency will be more like 500MHz. It also has a 1GB of RAM and 4GB of NAND which is double what is normally seen in Android wear projects.
The display is 1.5" 360x360 LCD, 240ppi. The 410mAh will run for a couple of days.
What is weird is that the while the watch has an accelerometer and a gyroscope, it does not have a heart rate monitor or GPS. This rules it out as being useful for the fitness market. The watch is also advertised as having IP67 water resistance. Apple's approach to smartwatches has been to try and stuff everything it can into its designs, which turns out not to be that much. It appears that real style is based on a wearable not doing much at all.
The Connected is based on TAG Heuer's Carrera mechanical watch, and after two years the company will allow you to trade in your Connected along with $1500 to receive an actual Carrera. This seems to suggest that the company thinks that users will give up their smartwatches eventually and go back to the real thing.

Noticia:
http://www.fudzilla.com/news/wearabl...ry-swiss-watch

[Jorge-Vieira]

Tag Heuer can’t keep up with demand

There is a market after all
Luxury watchmaker Tag Heuer has found that there was a market for an expensive smartwatch if you were not Apple.

Tag Heuer’s trial smartwatch, the Tag Heuer Connected can’t keep up with demand and has had to increase its production from initial 1,200 to 2,000 watches weekly.
Bloomberg said that the watchmaker has received orders over 100,000 pieces of the Connected watch from retailers and dealers which is a good indicator of demand in the market. This is nothing like
Apple’s figures but is still a lot of money for a watchmaker and probably indicates the development of a serious market rather than just an Apple fanboy fad.
Jean-Claude Biver, the CEO of Tag Heuer shares that more smartwatch models from the company will be unveiled at the end 2016 or early 2017 – with options of new materials and diamonds.
The $1,500 Tag Heuer Connected smartwatch is pricey and the fact that it has an upgrade to a mechanical watch if you don’t like it appears to have helped.

Noticia:
http://www.fudzilla.com/news/wearabl...up-with-demand